Top 5 Benefits of Digital Marketing to Your Business in Dubai
It’s no secret that Dubai is one of the biggest business hubs in the Middle East and is a magnet for bright-minded entrepreneurs. However, with a high saturation of businesses comes fierce competition that makes positioning yourself in the market a big challenge.
In order to get ahead of the game, you need a solid marketing strategy that will make your products and services stand out from the rest. This is where digital marketing takes center stage as it takes your business right at the very center of where customers are—social media and the internet.
As of 2021, Dubai is recorded to have at least 9.84 million active internet users. That’s approximately 99% of its overall population.
So, if you want to have a significant market share in the Dubai landscape, having a good digital marketing strategy is critical.
Let’s look at the top five ways digital marketing can help your business grow.
1. It gives you maximum visibility.
This one’s a no brainer: want to get a strong market share? You have to be where your customers are first. Digital marketing is what puts you on the digital map. Through effective web development, SEO, SEM, and SMO strategies, you gain access to almost 100% of the local population.
2. It accurately measures results which helps better yield profits.
Did you know that the value of UAE e-commerce sales is forecasted to grow into 27 billion by 2022?
That’s because digital marketing is highly trackable. Every campaign you do can be measured in real time which allows you to optimize and recalibrate to yield the best results. With digital marketing, you have more control on how your money is spent and how much profit it earns.
- Simon Kemp, February 2021, Data Portal, DIGITAL 2021: THE UNITED ARAB EMIRATES. https://datareportal.com/reports/digital-2021-united-arab-emirates.
- Statista, Value of e-commerce sales in the United Arab Emirates from 2015 to 2022. https://www.statista.com/statistics/1082694/united-arab-emirates-e-commerce-sales/.
3. It helps cement your brand awareness and credibility.
Reports show that 52% of brands are discovered on public social feeds. So, the more your business makes contact with potential customers online, the more your brand awareness grows. With repetition comes remembrance, and with remembrance comes credibility. As they see you on their social feeds and on Google rankings, you will start to build a positive image that will eventually lead to sales conversions.
4. It can target the right audience and increase conversion rates.
One of the greatest benefits of digital marketing is its ability to effectively target audiences. You can strategically show your advertisements and campaigns only to people who are most likely to want your products or services so you can decrease your spending and increase your revenues. 5.It creates boundaryless growth for your business.
Businesses looking to expand can make use of e-commerce portals or shopping websites to reach a global audience. The best part is digital marketing isn’t as expensive as traditional marketing and you can do this even with minimal budgets. As long as you implore the correct digital marketing strategies, your business has the potential to go global.
INVEST IN A STRONG DIGITAL PRESENCE AND TAKE YOUR BUSINESS TO THE NEXT LEVEL.
A smart digital marketing strategy has the potential to multiply your revenues in Dubai. However, it’s of utmost importance that you make data-driven decisions from solid and reliable insights.
At J Tech World, our digital marketing experts dubai can help point you in the right direction and create a custom digital marketing strategy that’s suited for your business needs.
Send us a message now to book a consultation, and let’s talk about how we can take your business to the next level.
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