5 Ways A Mobile App Can Grow Your Business
Mobile apps are slowly gaining traction with business owners, and for good reason, they bring accessibility right into their customers’ pockets. Whether it’s in the food industry, e-commerce stores, banking, or any other niche, there’s no industry left untouched by the impact of mobile apps. With over $462 billion in revenue generated in 2019 and 218 billion app downloads in 2020, app development can be very instrumental in engaging your target customers.
Let’s take a look at the top five ways your business can benefit from having a mobile app:
1. It increases customer engagement and loyalty.
Push-app notifications can significantly help in earning customer loyalty. Because these notifications appear directly on the mobile screen of your customer, they can effectively get their attention. When utilized properly, they can build customer retention, increase customer engagement, and build brand loyalty.
2. It increases brand awareness and recognition.
Because consumers prefer fast and efficient transactions, they are most likely to remember brands who offer convenience when it comes to online shopping or inquiries — this is exactly what mobile apps offer. A well-designed and developed mobile app is a great digital marketing tool that can work wonders on the visibility of your business, so it’s important that you choose a reliable app developer that can execute the vision that you want for your business.
When coupled with a good website equipped with SEO-rich content, you enjoy maximum visibility locally and globally for your brand.
3. It can generate more sales.
Perhaps one of the greatest benefits of apps is how easy it is to use for on-the-go customers. When consumers are interested in a product or service, it’s more likely that they’ll use their phone to make the transaction. In fact, almost 50% of consumers shop using their smartphones rather than going in-store or using their laptop. So, if you want to increase your market share, you shouldn’t ignore mobile commerce.
- Mobile app usage – Statistics & Facts.” Statista. July 2021. https://www.statista.com/topics/1002/mobile-app-usage/
- Mohsin, Maryam. ‘10 Online Shopping Statistics You Need To Know In 2021.” Oberlo. June 2021. https://www.oberlo.com.ph/blog/online-shopping-statistics
4. It can help provide a more personalized consumer experience.
It’s important to remember that it’s not just about having a mobile version of your website, but an experience-driven platform for curating the best customer journey possible. Through customer profiles, you can interact with your users individually and offer a highly personalized user experience that can help build stronger relationships with your customers. This is industry-leading companies have started leveraging the advantages of bringing their brand into their consumers’ mobile phones, and you should, too.
5. It can capture customer profiles and insights.
One of the most useful benefits that you can get from mobile apps is the fact that it provides an efficient way to gather and analyze customer insights that will help you better understand your customers. Understanding user behavior and customer preferences can help you recalibrate your marketing strategies to promote your brand effectively and make data-driven decisions to provide the most personalized user experience possible.
UNLOCK THE UNTAPPED POTENTIAL OF YOUR BUSINESS AND INVEST IN A MOBILE APP.
Mobile apps can be highly instrumental in helping you gear your business for growth and expansion. Whether you’re aiming to increase customer engagement or boost sales, launching your very own mobile app can help you reach your goal.
J Tech World is a leading IT company in Dubai that can provide app and web development solutions to your business needs. With us, you can enjoy end-to-end expertise from UX to delivery, fully customized to your liking.
Get in touch with us and find out how easy it is to build the mobile app that your business needs.