Setting Up A Website? Here Are 4 Types You Can Choose From
Most people think that by setting up a website, profits will come flowing in. But that couldn’t be farther from reality because as with any business strategy, it all boils down to choosing the right type of website that will serve your audience best — this requires a solid marketing plan, appealing design, and exemplary user experience.
The first step to this is choosing the right type of website. There are four main types of websites you can choose from depending on your needs. Before you decide on what you want, consider these first:
- Where are your leads coming from?
- Are your sales taking place online or in-store?
- What features do you think will help make the user experience better? (e.g. do you need a cart?)
With these in mind, you can select the website type that will support your business goals better.
1. AUTHORITY WEBSITE
This type provides an online platform to your business through informative descriptions and content. Leads are generated offline through contact forms, and the website functions more as a digital placeholder for your business.
If you want to direct your clients to a place where they can get to know your brand better, then an authority website is what you need.
2. LEAD-GENERATING WEBSITE
True to its name, this type of website is centrally focused on generating leads. You’ll need to implore targeted marketing and SEO strategies to attract customers, but the quality of the leads that are targeted is essentially higher on the sales funnel: intent to buy.
This means that content and functionality should be top-notch so conversion can effectively happen. For this type of website, sales happen offline through a brick-and-mortar store or in-person service.
3. SALES WEBSITE (E-COMMERCE)
Unlike a lead-generating website, an e-commerce website is specifically meant to cater to online purchases. A sales website is ideal for business owners who are in retail or offer booking services online. One of the main advantages of this is that it typically has a cart function which makes online shopping easier for consumers.
4. UTILITY WEBSITE
Unlike the previous three types of websites, utility websites don’t generate leads or sales online. Instead, they function as a space for businesses to advertise their offerings in the form of marketplaces. Good examples of this type of website are Airbnb and Facebook.
NEED HELP DECIDING WHICH ONE IS THE BEST FOR YOU?
We understand that launching a business is no easy undertaking. You’ll invest resources and time just to capture a bigger share of the online market. That’s why as the leading web designing company in Dubai, JTech World makes it a point to meticulously conduct comprehensive research before setting you up with the best website strategy.
We are the leading web development company in Dubai and for good reason, we don’t just develop websites — we develop return-on-investments.