Digital Marketing Myths You Need To Know

The marketing industry has grown from brochures to billboards, and now… digital means. These days, marketing is a complex and global industry that encompasses a broad range of channels and means to reach consumers and yield optimal revenue. Digital marketing is at the core of this.

It’s no secret that everyone is on the internet. That’s why digital marketing strategies have grown to become a priority of any business looking to gear itself for growth. This is especially true for businesses in Dubai looking to expand their brand awareness and market growth. But as you endeavor to master strategies to maximize the benefits of digital marketing, you can encounter some myths that can mislead your strategy.

To help you become more discerning, here’s a list of the most common digital marketing myths you should know:

1. Content marketing isn’t that important.

Most people think that they just need to set up a website and their clients will come flooding, but that’s just not true. Your website is the platform that lets you interact with your clients, but for you to reach and engage them, you’ll need to use good content marketing strategies.

Content marketing is about SEO strategies that can help you rank higher on Google and compelling content that communicates your brand values. You need content marketing to build trust with your customers and consistently engage them to build brand loyalty.

This brings us to our next myth…

2. SEO is dead.

If anything, SEO is more important than ever. Google is constantly improving its algorithm to serve users with the most relevant content possible. This means SEO remains critical to organically improve your search rankings and attaining maximum reach for your brand.

3. My competitors aren’t using digital marketing, so I don’t need it.

The future is digital and any business that wants to thrive in a digital world needs to leverage the power of digital marketing. Even if you have a healthy roster of clients, the potential that going digital can bring to your business should not be underestimated.

In fact, according to Statista, the global e-commerce revenue amounted to $4.28 trillion in 2020 and is still projected to grow to $5.4 trillion by the end of 2022. Digital marketing can help you get a piece of that action and a good digital marketing company in Dubai can be a good step for your business growth.

4. More traffic equates to more money.

Not exactly. Not all traffic is created equal and only quality traffic is profitable. When we say “quality” we mean those that boost brand awareness (even without conversion now but eventually tomorrow) and those that actually convert to sales right away. This is a tricky one that requires you to analyze the traffic your website is getting.

It’s not enough that your digital marketing strategies are just geared for quantity, but also quality.

5. Email marketing isn’t effective.

Did you know that for every $1 you spend on emails, you can expect around a $42 return on investment? That’s a pretty decent ROI right that you can also take advantage of. Email marketing is geared more toward building relationships and is 40x more effective than social media platforms at bringing in new customers. Best of all, it’s easy and very simple to do.

 

GET A TAILOR-FIT STRATEGY WITH THE LEADING DIGITAL MARKETING AGENCY IN DUBAI

Getting a piece of the digital market share doesn’t have to be confusing or complicated. With JTech World, you can enjoy premier digital marketing services in Dubai with reasonable prices and quality outputs!

Let’s set a meeting and talk about how we can set you up with the best digital marketing strategy that will help your business grow.